Kept
2025
AI integration into live action
Corporate film celebrating the company's 35th anniversary
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About the project
The project's main task was to add AI-generated scenes to a traditional film, expressing the company's values through emotion.
Project goal
Our goal was to integrate AI seamlessly into the flow of live-action footage, making it more than simply invisible: it had to feel like high-end cinematography.
We wanted viewers to be unable to distinguish generated elements from filmed material, from the interplay of light and shadow to subtle camera movements and the same level of detail.
Result
AI-generated scenes blend seamlessly with live-action footage, bringing the client's vision into focus.
Created in collaboration with creative agency Showrunners.
Behind the scenes
Gallery
Project team
The people behind the project
- Client
- Kept (@kept_russia)
- Director
- Pavel Kobozev (@kobozew)
- Stylist
- Masha Zabiako (@mashazabiako)
- Producer
- Ulyana Krupa (@uliianaaa_)
- Agency
- Showrunners (@showrunnnners)
- DOP
- Leonid Kim (@noparknoparking)
- Styling Assistant
- @baaby.birrd
- Production Assistant
- @jem.appelleannie
- Production
- Next Season (@nextseason.production)
- Set Design
- Elizabeth Rowan (@elizabeth__rowan)
- Muah
- Marina Korchinskaya (@rischele)
- AI
- Air Film Studio (airfilm.studio)
- Gaffer
- Boris Lyapahin (@borislyapahin)
- Music
- Zaur Parsiaty (@zaurparsiaty)
- Editing
- Nart Hashukaev (@nrthshkv)
- Actor
- @ian_teplov
- Light Assistans
- @shchinnikov94 @dan.volley
- Sound Design
- @ermekeew
- Editing
- Sergei Dobrovolsky (@sergei.dobrovolskiy)
- Actor
- @bibi_hinen
- 1st AC
- @kirmin42 @yourrental
- VFX
- @theduckking4
- Color Grading
- Anton Zimmermann (@zimmermann.cc)